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Thunderbluff Outdoor Gear

Explore, hiking, and adventure. The great outdoors offers plenty of activities to do and discover. Thunderbluff Outdoor Gear is designed to inhabit the core elements of the sharpe jagged rocks and colors of the morning mist and shadows.

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Process

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Logo Refinement

After the initial research and development, I decided go combine elements of some of the designs. The result is a logo that represents the the harsh outdoors and the soothing bodies of water surrounding the landscape.

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Pattern

Patterns are used to distribute the aspects of the main logo throughout the project. Elements of the finished logo is deconstructed and placed into patterns to fill the negative spaces and also create a balance to to product.

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Color

Color task for this logo was essential to developing the brand. Each palette of color was sampled from the real world to find the best and most suitable color scheme to fit the finished logo.

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Final Logo

The final logo represents the brand that I was set to create. limited colors and sharp edges to create a sense of seriousness to the brand and its products.

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Brand Standard

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