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Shark week is a temporary event hosted by Discovery Channel once a year in the summer. The aim of the program is to educate to general public on Sharks and their ecosystems. Many people are afraid of sharks and with misconception of sharks portrayed by hollywood, sharks are usually hunted and killed.

The theme of APEX is the open ocean which shows the vastness of the oceans and the cool colors of the deep blue sea. My goal was to redesign the Shark Week event to attract audiences of all ages. This event is fun and exciting for all who participate. 

 

APEX Shark Week stands for dominance over all summer events just like an apex predator of the ocean, sharks.

These are initial sketches of the entry tent and some ideas for the interactive kiosk.

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Interior walls of tent

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The tent structure pose quite the challenge in developing because the shape itself is organic. I wanted audiences to feel as if they are walking into an open space similar to the open ocean or a very large fish tank.

There are three doorways to the entry tent. The first being the front door, the other two are directly to the left and right. This design allows onlookers to exit or enter other parts of the event.

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Kiosk & Banner

The interactive kiosk is designed based off of scientific shark cages used by scientists. The cage allows audiences to have a picture taken inside the shark cage. The side panels are wired up with monitors which showcase the event details along with videos about the event.

The kiosk is meant to sit in an area where foot traffic is heavy to attract audiences. During the event there will be up to three interactive kiosk surrounding the main event location.

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The banners for APEX Shark Week are quite simple and straight forward. The sheer image of a great white shark is enough to get audiences attention and paired with the event logo will direct people to the event.

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Map Pamphlet

Upon entry each attendee can grab an event guide & map.
The APEX Shark Week pamphlet showcases event details and event showings of videos.

On the back of the pamphlet is alos a kids interactive scavenger hunt. This allows kids to look for clues of three sharks and if completed, can turn into the front desk for official event toys and t-shirt.

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Exterior walls of tent

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